The start-up "Swytch" was founded to revolutionize transport and to make electric bicycles affordable and accessible to everyone. With Swyth you turn an ordinary bicycle into an electric bicycle. A front wheel and a steering axle with battery are good for 40km cycling. The e-bike system is lightweight, easy to install and works on any bicycle.
Swytch was looking for a combination of innovation and reliability. A new corporate identity and an appropriate design. We helped Swytch forward with a recognizable simple style. Mature and powerful.
Swytch makes electric cycling possible for everyone. That is why we were looking for an identity with which everyone can identify. A strategy is needed to give substance to the brand identity. That is why an analysis of the intended target group and the associated goals was set up.
The brand experience was born. The battery is the core of the product and has therefore been given a prominent place on the front of the bicycle. The logo therefore functions as a front lamp and had to be simple and characteristic. A powerful simplistic logo ensues.
A powerful brand identity, simple and characteristic. Together we cycled Swytch to new heights!
Carlton
Construction University
