The 'Showpony' among the shipping companies

Postpony headerx2

Expertise

Unnamed

Do you want to send packages simply, quickly and cheaply? Postpony makes it possible.
This international player from Beijing makes the logistics process of shipments between China and other countries a lot easier! Postpony works with international courier companies such as FedEx, UPS and DHL and offers users the best shipping option.

The case

In order to be distinctive and recognizable in the market, Postpony created a demand for an visual identity and improvement for the user-friendliness of the interfaces.

Postpony image01 2x
Postpony image02 x2

The solution

Pony’s? Yes, it is! By hearing the name ‘Postpony’, the basis of the logo was quickly clear to our designers: A pony. When the pony entered the sketching phase it was accompanied by the characteristics of global and logistics. The logistics process is visualized by creating movement in the design with shapes and lines. These visual features have also been implemented on the website, where the shipping process is explained simply by using icons. At the back of the website, we also improved the user interface. To optimize the usability, a simple navigation structure and a clear interface have been chosen.

Postpony slider 2x

The result

With each design our designers deliver, we strive to make the customer proud. We look for boundaries, but at the same time ensure recognition. For Postpony, we delved into the Chinese market and we got inspired by Chinese cartoons. The result? A playful design that, thanks to the use of icons, radiates positivity and ‘fun’!

Postpony mok 2x
Postpony businesscard 2x
Postpony sfeerafbeelding 2x

"Thanks to the smooth communication, the trust of the customer and the abandonment of the design, we have been able to make extensive use of our creative freedom."

Jonathan 800x800

Jonathan Vuijk

More information? You know where to find us.

Dennis Morshuis01

Dennis Morshuis

Strategy Manager +31 (0)6 55 88 24 77 d.morshuis@wearedoop.com
Danielle Fokke

Danielle Fokke

Account manager +31 (0)6 13 49 12 01 d.fokke@wearedoop.com

More cases

Cookie notification cookie

Our website uses cookies. By clicking 'accept' you agree to our cookie policy.

Noodzakelijke & functionele cookies

Wij plaatsen noodzakelijke cookies om te zorgen dat basisfuncties van onze website goed werken. Functionele cookies zorgen ervoor dat u de website op de juiste manier kan bekijken en gebruiken. Ze onthouden bijvoorbeeld welk product u wilt bestellen en uw voorkeursinstellingen zoals taal. Deze cookies hebben zeer weinig invloed op uw privacy en plaatsen wij daarom altijd.

Ingeschakeld Uitgeschakeld

Analytische cookies

Analytische cookies zoals Google Analytics en Google Tag Manager meten het website bezoek en helpen ons om de website te verbeteren. Deze gegevens worden anoniem verzameld en hebben weinig invloed op uw privacy.

Ingeschakeld Uitgeschakeld

Marketing cookies

Marketing cookies (zoals LinkedIn, Twitter, Facebook en Pardot) worden gebruikt om te zien hoe u onze website gebruikt en op basis daarvan relevante of gepersonaliseerde advertenties te tonen op onder andere social media. Ze zorgen er ook voor dat u een advertentie niet te vaak te zien krijgt. Ook gebruiken we deze cookies om voorkeuren te onthouden als u bijvoorbeeld eerder een formulier ingevuld hebt en later terugkomt op onze website.

Ingeschakeld Uitgeschakeld