How do you give a construction company its own face online?

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Expertise

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Plegt-Vos is a progressive construction company that values entrepreneurial tradition. With offices all over the Netherlands, they develop, realize and maintain flawless with the sense of human being in mind. Incorporation tomorrow’s wishes into today’s solutions: Challenges of the future? Accepted! Together they make a difference and give meaning to people and society.

The case

As a constructor, Plegt-Vos is progressive and open-minded. The culture is open, there are short lines and there is a high sense of responsibility. Plegt-Vos has been adapting to a changing environment for more than 115 years. Developments are also going fast online and Plegt-Vos wants to be at the forefront of this. Up to Doop to make the human character of the organization stand out.

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The solution

How do you find out where the interest of your website visitors are? A well thought-out content marketing strategy excludes this with the result that the visitor is only shown the information that corresponds to his or her areas of interest. This all in alignment with the culture and business vision as key point.

The Plegt-Vos concepts had their own website and unique position. We brought these innovative concepts back to where they came from. They perfectly reflect how open-minded Plegt-Vos approaches the construction world. We give these concepts extra attention on the homepage by using micro animations.

By creating the right workflow, the intended target group is appealed and the brand experience will get a boost.

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The result

Choosing the right means of communication and determining strategy ensure the connection that Plegt-Vos strives for. They give their audience the optimal experience, interaction and receive sincere recommendations in return.

Click behavior is monitored and based on the most clicked content items, the homepage is automatically filled for new visitors. Thanks to user experiences, the platform is always optimized and expanded with new custom modules.

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Awards won with this case

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More information? You know where to find us.

Dennis Morshuis01

Dennis Morshuis

Strategy Manager +31 (0)6 55 88 24 77 d.morshuis@wearedoop.com
Danielle Fokke

Danielle Fokke

Account manager +31 (0)6 13 49 12 01 d.fokke@wearedoop.com

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