The key to real estate and financing

Benkey Case Header 200723 090416
Benkey logo orgineel 1

Benkey, originated from a demand for connection between professionals who want to finance real estate and investors who want to get more return from their assets. Benkey connects private and institutional investors to real estate professionals and entrepreneurs who want to finance their business real estate. With the help of advanced technology, real estate expertise and an extensive network of investors, Benkey finds the best possible financing. Your key to finance!

The case

Benkey's rock-solid concept was already established, now only a platform and a matching corporate identity. A challenge that we do not shy away from! The question from Benkey; Launch a financial platform with a matching corporate identity so that investors and borrowers are convinced to use. Off we go!

Benkey logovariatie

The solution

Benkey, as the name says, is the key to real estate and financing. For this reason, a key has been implemented as the main element in Benkey's visual identity. And this key is already visible in the Benkey logo! A small letter "b" has been chosen, which also has the external characteristics of a key. Since the logo is so recognizable and meaningful, it has also been implemented in the further elaboration of the style. For the color palette, the colors deep blue and orange were chosen. Deep blue shows confidence, and orange stands for decisiveness and fortitude. The combination of Serif headings, photography, sleek shapes and the animation gives the whole a young character.

Corporate identity check! Now it is time for the technical part: A platform. The Benkey portal "My Benkey" is the platform for investors and borrowers. The place where investors can see where opportunities are and borrowers can apply for loans. Users can view data and finances through an integrated dashboard. A separate Administrator environment has been developed for Benkey employees, in which projects, users and loans can be created and managed. All parts of "My Benkey" have been developed in sprints, so the product has grown into something more beautiful every sprint. Smooth and functional, but with the ultimate ‘Benkey feeling’.

Benkey mobile
Benkey schetsen

The result

A functional and recognizable visual design, which radiates luxury and confidence in combination with a powerful and functional platform. The style does not need many "frills" due to the appealing colors and shapes that have been used and has also been incorporated in the brochure and the animation. "A great combination between creativity and technology is the key to success" isn’t it ? ;)

Benkey laptop
Benkey sfeerbeeld

More information? You know where to find us.

Dennis Morshuis

Dennis Morshuis

Strategy Manager +31 (0)6 55 88 24 77 d.morshuis@wearedoop.com
Danielle Fokke

Danielle Fokke

Account manager +31 (0)6 13 49 12 01 d.fokke@wearedoop.com

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