The key to real estate and financing
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Benkey grew out of a demand in the market: a demand for a connection between professionals who want to finance real estate and investors who want to earn a higher return on their capital. Benkey connects private and institutional investors with real estate professionals and entrepreneurs who want to finance their commercial property. With the help of advanced technology, real estate expertise and an extensive network of investors, Benkey finds the best possible financing. Your key to finance!
The challenge
Benkey's rock-solid concept is in place! Next steps? Developing a new brand identity and launching a matching financial platform. We were only too happy to throw ourselves into this! Off we go!
The solution
Benkey, as the name suggests, is the key to real estate and financing. That is why a key runs through Benkey's visual identity as its ‘key element’. And this ‘key element’ is already visible in the Benkey logo! We chose a lowercase letter ‘b’ that also takes on the look of a key. Because this logo is so recognisable and meaningful, it was carried through into the rest of the brand style as well. For the colour palette we chose deep blue, which conveys trust, and a touch of orange, which stands for decisiveness and steadfastness. The combination of serif headings, photography, clean shapes and animation gives the whole a classic yet youthful character.
Brand identity: check! Now it was time for the technical side: the platform. The Benkey portal ‘My Benkey’ is the platform for investors and borrowers. The place where investors can see where the opportunities are and borrowers can apply for loans. The portal itself is built in React in combination with GraphQL. An integrated dashboard lets users view their details and investments. We spent weeks working on a functional overview of users and projects to make it as comfortable as possible for borrowers and investors. For Benkey staff, we developed a separate administrator environment where projects, users and loans, among other things, can be created and managed. All parts of ‘My Benkey’ were built in sprints, so the product grew sprint by sprint into a great end result. Clean and functional, but with that ultimate Benkey feel.
The result
A complete package for Benkey! Consisting of a recognisable design that radiates luxury and trust, combined with a powerful, functional and user-friendly platform. “A great combination of creativity and technology is the key to success”, right? ;)
“We are super proud of the end result. The look is sleek, but what matters is that it radiates professionalism and trust. The platform works the way we had in mind at the start of the project. Doop has all the knowledge and skills in-house when it comes to design and technology.”
