A unique experience for customers and exhibitors alike with the MASTERS EXPO app
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MASTERS EXPO previously used several different systems to serve the many exhibitors at its successful business fair. To keep things manageable, MASTERS EXPO wanted to merge all these systems into a single app. To make this happen, they were looking for a partner with app development skills and an eye for design. The start of a collaboration with Doop.
In a kick-off session, several goals and sub-goals were defined. The main goal of MASTERS EXPO is as follows: at the 2025 edition of MASTERS EXPO, all visitors attending, on average around 40,000, have installed and are using the MASTERS EXPO app. To achieve this main goal, the following sub-goals must first be met.
- All existing MASTERS EXPO systems are integrated into the MASTERS EXPO app;
- All communication with exhibitors can be streamlined through the app;
- Visitors can personalise their ticket via the MASTERS EXPO app;
- Visitors gain access to the event via the MASTERS EXPO app.
The solution
Let's start with the design! Because MASTERS EXPO uses many vivid colours in its communication, it was important for the app's design to be ‘clean’. That is why we developed the app design in both black and white, to ensure optimal usability. We also chose a timeless, minimal look to preserve the class of the event and make the photography pop. This way, the MASTERS EXPO partners are shown to their best advantage.
On to the development of the app. A key requirement was integrating all current systems into the app. So our mobile developers set to work integrating Salesforce (to manage exhibitors), Invitado (the ticketing system) and WordPress (where news posts and blogs are managed). To let visitors personalise their ticket in the app, Doop worked closely during this process not only with MASTERS EXPO but also with their ticketing partner ‘Invitaro’. Using ‘Magic Links’, we developed a system that logs visitors straight into the app via a link in their email. There is no need to create an account, which makes the app very user-friendly.
Finally, we built the app so that users are asked to share their preferences. This makes it possible to segment users by interest, so MASTERS EXPO can provide its users with targeted content and use this data for a well-considered online marketing strategy.
“The MASTERS EXPO APP fits perfectly with our vision of being a unique player in the trade fair industry. This app offers exhibitors and visitors a unique trade fair experience. It also allows us to communicate with our exhibitors even better, so we can support them even more effectively. But this is only the beginning of our ambition to develop a completely unique trade fair ecosystem.”
The result
With the MASTERS EXPO app you are always up to date with the latest MASTERS EXPO news. As a visitor, you can read all about the participants and your admission tickets, and view the floor plan or the daily programme. MASTERS EXPO exhibitors find all relevant information about their participation in a single overview. Here they can also find the complete exhibitor manual and the opening hours, order extra tickets, and stay informed about important deadlines, the latest news and much more.
MASTERS EXPO is Europe's only premium business fair, where more than 40,000 visitors experience the most exceptional offering in modern luxury and future-proof business. More than 350 national and international companies – trend-setting, connecting front-runners – take part in MASTERS EXPO at the RAI in Amsterdam.
