DNA made visible with a new positioning & website

Het Notarieel is the largest independent notary firm in the Netherlands. More than 150 professionals work there every day, spread across several locations in the north-east of the Netherlands. Het Notarieel is there for you when you are buying your dream home. Starting a business. Making serious plans for the future, for or with the person you love. Where clear agreements on paper are indispensable.

Het Notarieel owes its success to its contemporary approach. Not stately, dull and dusty, but a lively bunch of people with guts. To make this true identity visible, Het Notarieel put out a pitch. Doop came out as the winner and will spend the coming years as a strategic partner working on positioning, communication, marketing and digital innovation.

An organisation's distinctiveness lies in the ‘how’, not in the ‘what’. We firmly believe that. After all, you can get a deed anywhere. Where competitors focus mainly on being the specialist or the protector, we see those as hygiene factors. We use Het Notarieel's ‘how’ as its distinctive strength. Het Notarieel dares to surprise and knows how to put smiles on faces with humour, like no other notary firm does.

Communication no longer focuses on the range of deeds on offer, but on the important moments in the customer's life. The positioning ‘voor het moment’ means both ‘before the moment’ and ‘for the moment’ in Dutch, and from it we meet the customer's needs in two ways: having everything properly arranged ahead of the moment, and literally being there for the moment itself. With this, we make the shift from inside-out to outside-in communication, focused on the customer's wishes and needs.

Het Notarieel's brand identity remained unchanged. However, the visual language and the way of communicating have been completely renewed, from typography to imagery and tone of voice. The style we developed for this forms the foundation for all marketing and communication, from the website to online marketing, internal communication, advertisements and more.

Het Notarieel is ambitious and has big plans for the future. We devised a well-thought-out multi-year marketing strategy to match: one that addresses the wishes and needs of each target group in every phase of the sales funnel (See, Think, Do, Care). We work together on branding and lead generation on a structural basis, with online advertising, content marketing, social media marketing and offline communications as effective tools.

The corporate website is the source of all marketing and communication. This is where branding, lead generation and technology come together to provide customers with information in the best possible way. The website is also fully outside-in, focused on the customer's needs and journey. Starting from their moment, customers are guided to the options and a soft conversion towards making contact or requesting a quote. Customers are helped down to the last detail and receive advice, even about things they had not yet thought of themselves.