Online convenience doubles quote requests
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With 70 years as a front-runner in climbing solutions and a continuing drive to innovate, Altrex wanted to activate potential buyers and dealers to buy and sell more scaffolding. But selling a scaffold takes a lot of expertise about the product, safety and regulations. That complexity did nothing to help sales. Our solution? Launching steigersamenstellen.nl together.
Quickly find what you're looking for
A menu guides you seamlessly and smoothly to the scaffold that meets all your requirements. No more puzzling over Excel files: in three steps you get a clear view of the options, matching accessories and prices across more than 4,000 possible configurations. steigersamenstellen.nl activates dealers and end users, saves the inside sales team time and prevents errors. The dealer-branded version helps dealers generate more revenue.
It paid off
Did steigersamenstellen.nl help Altrex reach new heights? Absolutely. Think 103% more quote requests, 20% more revenue and 12% more profit. And last but not least: steigersamenstellen.nl won a Dutch Interactive Award in the 'Activation' category.
“By involving Doop from the very first idea, we got far more out of the plan than any of us thought possible.”
The scaffold configurator gets a makeover
In 2023 the scaffold configurator was optimised and integrated into the Altrex website, so users can find what they are looking for even faster and more easily.
