Marcel Roorda
- Tech Entrepreneur
- CTO & CISO
- Board Advisor & Supervisory Director
- Digital Innovation & Transformation
- Cyber Risk & Compliance (ISO 27001/NEN 7510)
Profile
Marcel Roorda is a seasoned tech entrepreneur and advisor/interim manager with 35 years of experience in leading digital innovation, with deep expertise in security and compliance. He helps organisations with digitalisation challenges by setting the right course, drawing up a sharp strategic plan and orchestrating its implementation. Marcel brings clarity to complex situations by bridging the gap between management and technology. He switches effortlessly and with natural authority between C-level and the shop floor: from steering by vision in the boardroom to challenging engineering teams on the substance, guaranteeing a successful and timely result.
Driven by an unconditional 'make things happen' mentality, Marcel turns complex challenges straight into workable, future-proof solutions.
Core competencies
- Advice from Strategy to Working Solution
- Business Coaching
- Bridging Boardroom & Engineering
- Security & Privacy Compliance
- General Management with a Decisive, Clear Management Style
- Programme & Operations Management
- Digital Solutions & New Product Development & Innovation
- Applied AI & Governance
- Tech Entrepreneurship: Start-ups & Scale-ups
- Venture Capital & Technology Audits
Experience
CTO & CISO · Genus Care
– present
As CTO and Chief Information Security Officer (CISO) at Genus Care, driving the platform’s technological vision and architecture is central. The core objective is making complex healthcare technology invisible to the end user, ensuring maximum simplicity and human connection always take center stage. To achieve this, all software is developed entirely in-house, built on a highly scalable, 24/7 available backend hosted within a proprietary Virtual Cloud. Strong emphasis is placed on reliability, seamless integration of third-party solutions via industry standards, and the strategic transition toward a predictive, AI-driven healthcare communication platform. Because security in the healthcare sector allows no compromises, 'privacy & security by design' is deeply embedded across all processes. This guarantees strict and continuous compliance with (inter)national security and privacy regulations in all countries where Genus Care operates.
Managing Director · Doop Business Solutions
– present
At Doop Business Solutions, the focus centers on driving digital transformation through end-to-end strategic advisory, implementation, and operational management to digitize complex business processes. Alongside tailored consulting, activities embrace the full product lifecycle, from R&D to market introduction, for proprietary SaaS platforms. Key platforms include:
- VeiligVakwerk.nl – Streamlining digital workplace safety, inspections, and compliance.
- QNPR.nl – Providing scalable query management and integrations with the Dutch National Parking Register (RDW NPR).
Earlier career
Owner & Director · Doop Company
–
Increased the synergy between Bert House and FiftyTwoDegreesNorth by positioning Doop in the market as a full-service digital agency built on six pillars: strategy, creativity, design, development, services and intelligence. In 2021 this vision was complemented by the acquisition of Triggerfish. General and financial management.
Owner & Director · Triggerfish
–
Acquired Triggerfish to complement the vision of Doop Company.
Owner & Director · Bert House
–
Bert House arose from the restart of Bert BV. General and financial management, supporting growth and working on concepts, strategy and vision. In 2020 Bert House merged into Doop Company.
Founder & Director · FiftyTwoDegreesNorth
–
FiftyTwoDegreesNorth specialises in optimising existing business processes with mobile solutions. Besides general and financial management: new business development, concepts, mobile strategy and vision, strategic partnerships and bringing own products such as GRIP and VeiligVakwerk to market. Also worked out a (mobile) vision and strategy for Dutch municipalities, together with the shareholder, a supplier of back-office systems for municipalities. In 2020 FiftyTwoDegreesNorth merged into Doop Company.
Partner & ICT Strategy · Hetkangewoon
–
Hetkangewoon is a joint venture of Frozn and AM. Responsible for the platform's vision and for its (further) development, enabling mortgages to be arranged fully digitally and automatically, with or without an adviser and with the customer at the centre. Operationally and functionally responsible for the platform.
Founder & Partner · Frozn
–
Frozn is a distinctive player in financial IT services, developing and operating advanced IT solutions that support multiple business models. Responsible for realising the new IT platform for the various business processes. Frozn was sold to AM, after which the joint venture Hetkangewoon was founded.
Advisor & Co-founder · AppIT (Rootz)
–
Developed the business plan and business models for the Rootz app and coached the AppIT development team.
COO & Co-founder · Service2Media
–
One of the three founders of Service2Media (2005), one of the world's leading companies in app lifecycle development platforms. Responsible for the entire operation: R&D, product development, professional services (client projects) and the 24x7 maintenance and support organisation. Driving force behind the growth to 165 employees and offices in Enschede, Amersfoort, London, Dubai, Barcelona, Kharkiv and New York.
Vodafone Global Programme Director · LogicaCMG Wireless Networks
–
P&L responsibility (EUR 160 million) for the worldwide Vodafone account, with some 350 projects. Reported to the Vodafone Global Account Director and the SVP Strategic Accounts.
VP Global System Integration · LogicaCMG Wireless Networks
–
Rationalised development capacity to bring FTE numbers in line with the post-merger product portfolio, moved product development to other locations worldwide and separated System Integration from Development in preparation for the 'go East' programme for long-term cost savings. Member of the H3G solution roadmap committee.
VP System Integration & Development · CMG Wireless Data Solutions
–
Responsible for the global System Integration & Development organisation (550 FTE) with an investment budget of over EUR 60 million and for the Product Development Centers in Nieuwegein, Maastricht, Enschede, Cork, Prague and Richmond. Turned the product-oriented development organisation into a solution-oriented (multi-site, component-driven) organisation and delivered cost-saving programmes. Member of the acquisition team for Invertix (Alexandria) and Colibria (Oslo).
Managing Director Product Development Centre · CMG Wireless Data Solutions
–
Set up the Solution Integration Competence Centre (SICC) and a test lab in four months, needed for the launch of the world's first 3G (UMTS) services. Grew the development team to over 100 FTE; most of the portfolio's new products were developed here. Member of the acquisition team for Cisco uOne (Richmond).
Manager WSB Product Development · CMG Wireless Data Solutions
–
Delivered the first version of WSB (WAP gateway) with a new team in three months and a new commercial release every three months after that. Doubled the team from 25 to 50 in six months, using third-party outsourcing to cover capacity needs. In March 2001, technical advisor to the MobiMiles project (road pricing) of Prof. Dr. Roel Pieper for the Dutch Ministry of Transport and Water Management.
Project Manager · CMG Wireless Data Solutions
–
Project manager of the High Performance SMSC project (system integration, EUR 25 million): realised a stand-alone SMSC system with a capacity of 1,000 SMS per second in four months.
Director Technical Services · Passport Europe
–
Set up a pre-sales organisation to support indirect sales in Europe of the Passport IntRprise product.
International Senior Presales Specialist · SuperNova International
–
Supported international sales with technology and concept presentations combined with product demonstrations, and drew up product integration and migration plans for new customers.
Team Leader 4GL Product Development · Transmediair R&D
–
Developed and designed new tools (products) and upgrade releases, carried out international consultancy (proofs of concept) and defined integration and migration strategies.
Consultant & Software Engineer · Transmediair Consulting
–
Several national and international consulting assignments.